Designed for public sector professionals, this course focuses on building effective communication strategies for engaging with citizens and stakeholders. Participants will learn how to apply communication strategies to improve citizen services, handle complaints with professionalism, and encourage civic participation. The course also covers the challenges of inter-institutional communication and strategies for overcoming cultural barriers. Additionally, participants will explore how to build and maintain a positive public image for their institutions, as well as develop strategies to enhance the reputation of their organizations. The course is highly practical, with a focus on aligning communication efforts with the values and goals of the institution, ensuring that participants can effectively represent their organizations in all interactions with the public and other stakeholders.